Page Conversation Replay: Perspectives on Communications and DE&I in a New Political Era

Replay an insightful discussion with Dr. Rochelle Ford, CEO of Page, as she explores the evolving landscape of communications and Diversity, Equity & Inclusion in today's shifting political environment. Dr. Ford shared her expertise on navigating these critical areas, discussed emerging trends, and offered valuable perspectives for communication leaders.

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What you should know:

• Waning consumer trust: There is a lack of confidence globally that businesses can make a positive impact on key issues like environmental, racial, and gender equality. Only about 26% of consumers have confidence in businesses' ability to address these challenges.
• Country-specific priorities: The importance of different issues varies across countries, with Brazil prioritizing job creation, environmental issues, and mental health, while the US focuses more on corruption and research/technology.
• Mental health emphasis: Gen Z employees place a high importance on mental health, which can be tied to experiences of discrimination and its impact on stress levels.
• Uneven DE&I backlash: US-based chief communication officers anticipate more backlash for their public stances on DE&I compared to their non-US counterparts.
• Moving forward: Companies should align their actions and communications with their core values and purpose to build trust and confidence with stakeholders. Clearly articulating the "why, how, and what" behind their initiatives can help demonstrate authenticity.